SPOTLIGHT ON…
Liz Pink Yoga
Tunbridge Wells Brand Photoshoot
Liz is certified yoga teacher specialising in gentle, alignment-focused Hatha yoga. Her group classes are relaxed and accessible for all levels to help students cultivate strength and flexibility and add some calm to their lives.
Additionally, Liz teaches creative writing in person across Kent, helping writers hone their storytelling skills with an emphasis on community and confidence building. Writing and yoga are fantastic tools for wellness and connection and Liz loves sharing this with her students.
The Brief
Liz Pink is a yoga instructor based in Kent. She had been planning a brand shoot for well over 18 months before finally getting in touch with me. Like many of my clients, she was nervous about being in front of the camera, but she also knew that bespoke images of herself teaching and practising yoga would have a far greater impact on her website and social media than using stock photography.
She needed a varied gallery: images of her leading a yoga class, seasonal headshots to use throughout the year, and a mix of lifestyle and professional shots for her website and social channels. Liz also wanted to future-proof her shoot by creating visuals she could later use to promote her plans for retreats, online courses, and her unique blended yoga + writing workshops.
The Challenge
The first hurdle was logistics – securing the hall where Liz holds her classes and arranging for a group of willing students to take part in the shoot. On top of that, while the day of the shoot gave us beautiful spring sunshine, Liz was also keen to create some images with a ‘seasonal’ twist, including cosy, winter-inspired headshots and even a touch of festive fun. This required some creative styling to avoid everything looking too spring-like.
Lighting was another consideration. The hall’s large windows and glass doors bathed the room with plenty of light, which, while beautiful, also risked creating too much contrast. Careful positioning and ensuring the balance between light and shade were key to ensuring the images didn’t end up looking too edgy with a great deal of contrast.
The Solution
Ahead of the shoot, Liz and I discussed her goals, her ideal client base, and the different ways she planned to use the imagery. This gave us clarity and confidence on the day.
By mixing close-up details of yoga props with wide lifestyle shots, we were able to build a visual story of Liz’s teaching style and ethos. I created a balance of professional headshots, candid teaching moments, and carefully styled seasonal shots, ensuring Liz had a comprehensive set of images to draw upon for her website, social channels, and upcoming workshops.
The final gallery provided Liz with a wealth of versatile images that not only reflect her professionalism but also her calm, welcoming presence. With these, she’s now able to confidently raise her brand visibility, connect more authentically with her audience, and step into the next stage of her business with strong, tailored visuals.
What did Liz have to say?
“The images are just terrific. I’m really pleased with the results and I’m so happy to finally have some great professional shots. I’m super happy with your work and would love to work with you again. It was a challenging experience for me to do the shoot, but it has boosted my confidence, and you made it all so much easier and far more pleasant than I expected it to be.“
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If you would like to find out more about your own Tunbridge Wells Brand Photoshoot and what we can achieve achieve together, please do get in touch.