Why and When Should You Update Your Brand Photography?

Brand photography isn’t only something you need when you first set up a business. As your business develops, your website changes and your marketing evolves, your photographs will very likely need an update too.

When should a business update its brand photography?

There are several reasons why a business might benefit from a brand photography update. Perhaps your existing photographs no longer reflect the business you run today, your website has changed, or you need a wider range of images for your marketing.

Sometimes, you don’t need a completely new brand shoot. You simply need to fill the gaps in your existing image library and make sure you have photographs that reflect where your business is now.

How do you plan a brand photography update?

Before any shoot, it’s important for me to understand what the business needs from its photographs. This means looking beyond a few new headshots and thinking about where the images will be used, who they need to appeal to and what the business wants to communicate.

For Ben, running two different companies, this planning was particularly important. The images needed to reflect the person behind the businesses while supporting the different messages and audiences of each one.  Ben knew he needed images of him at work, filming on a construction site, and interviewing people.  We were able to approach Richard Hawkes, an architect whom Ben has interviewed and worked with numerous times previously.  Richard was self-building an annex at his home, so we knew we would be able to capture the range of images Ben needed which would be useful for both his businesses.

What can you achieve with a brand photography update?

A well-planned update – or refresh – shoot will provide a business with a fresh and relevant collection of images to use across all its’ marketing channels.

The aim is to create a bank of on-point imagery that supports the way the business communicates with its customers; do you blog?  Let’s have a think about what images would be helpful to illustrate future posts.  Do you podcast?  You’ll need images to accompany each episode.  Do you send out email newsletters?  Maybe you’ll need seasonal images at different times of year.

For this shoot, updated headshots were a must-have, but Ben also wanted plenty of examples of him at work; creating footage, interviewing his subject, using his videography equipment etc, all with a construction site backdrop.  He has a good rapport with Richard so we had free reign over the site.  It also meant Richard was very happy to be a model whilst we mocked-up a podcast interview as well.

Alongside this, I also filmed some short form video for Ben so I could create a quick intro video for his website.  This is increasingly becoming an important tool for websites and gives potential clients a really good insight into what your service might look like.

Who is your Brand Photographer?

It’s Me!  Hi, I’m Georgina.

I have a genuine passion for photographing people.  My clients tells me time and again how much they hate having their photo taken.  By the end of their sessions, they are telling me how much fun it was!

I pride myself in putting people at ease in front of the camera and making each and every photoshoot as much fun as possible.

I have photographed marketing specialists, graphic designers, yoga instructors, screen writers, therapists and many others besides.  If you would like to chat about your own personal branding photography session, please do get in touch.